Privacy Policy
This Privacy Policy describes how Studio Movimento Firenze collects, uses, and protects the personal data you provide when using our site, or that is otherwise collected in the context of your relationship with Studio Movimento Firenze.
Studio Movimento Firenze is committed to protecting your privacy and handling your data in a transparent manner, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and Italian law.
Data Controller
The data controller responsible for processing your personal data is Studio Movimento Firenze, located at 88 Viale Europa, Florence, Tuscany, 50126, Italy.
Information We Collect
We collect personal data when you interact with our online platform or sign up for or use our services. This may include:
Identity and Contact Data: Such as your name, surname, date of birth, gender, address, telephone number, and email address.
Account Data: Information related to your user account, login credentials.
Service Data: Details about the services you purchase or use, including gym access, personal training sessions, group classes attended, wellness programs, nutritional counseling details, or physiotherapy referrals.
Health Data: Information related to your health or physical condition, provided voluntarily by you or necessary for the provision of specific services (e.g., health questionnaires for fitness programs, injury information for physiotherapy referrals, dietary needs for nutritional counseling). This type of data is considered sensitive and is processed with specific safeguards and typically based on your explicit consent or as necessary for preventive or occupational medicine, assessment of the working capacity of the employee, medical diagnosis, the provision of health or social care or treatment or the management of health or social care systems and services, or pursuant to contract with a health professional.
Payment Data: Information required for processing payments for services.
Communication Data: Content of communications with us via forms on our site or other channels.
Technical and Usage Data: Information about how you access and use our site, including IP address, browser type, operating system, referral URLs, pages viewed, and usage patterns. This data is collected automatically.
How We Use Your Information
We use your personal data for the following purposes based on different legal bases:
To provide and manage our services: To register you for membership or specific services, manage your account, process payments, schedule sessions and classes, and provide access to our facilities. This processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
To communicate with you: To send you service updates, administrative messages, information about your account, or respond to your inquiries. This is based on contractual necessity, legal obligation, or our legitimate interest in providing customer support.
To personalize your experience: To tailor our services and communications to your preferences and needs, especially concerning fitness plans, nutritional advice, or physiotherapy referrals based on health data you provide. This is typically based on your explicit consent when processing health data, or our legitimate interest in improving service delivery.
To improve and optimize our online platform and services: By analyzing technical and usage data to understand how our site is used and identify areas for improvement. This is based on our legitimate interest in operating and improving our business.
For marketing purposes: To send you promotional communications about our services, offers, and events, but only where you have provided your consent for this specific purpose. You can withdraw your consent at any time.
To comply with legal obligations: To fulfill legal requirements, respond to legal requests, or protect our rights and interests. This processing is necessary for compliance with a legal obligation.
For safety and security: To protect the security and integrity of our online platform, services, and users. This is based on our legitimate interests or legal obligations.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
Your consent (especially for processing sensitive health data for certain services or for sending marketing communications).
The necessity for the performance of a contract with you (e.g., providing gym access, training sessions).
The necessity for compliance with a legal obligation (e.g., maintaining records for tax purposes).
Our legitimate interests, provided these do not override your fundamental rights and freedoms (e.g., improving our services, preventing fraud, managing our business operations).
The necessity to protect your vital interests or those of another natural person (in rare emergency situations).
Data Sharing and Disclosure
We may share your personal data with third parties in the following circumstances:
With service providers: We may share data with trusted third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, website hosting, IT maintenance, or analytics. These third parties are contractually obligated to protect your data and use it only for the purposes for which it was disclosed.
For legal reasons: We may disclose your information when required to do so by law, in response to a court order, or to cooperate with law enforcement or regulatory authorities.
In case of business transfer: If Studio Movimento Firenze is involved in a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
We do not sell your personal data to third parties.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need your data, we will securely delete or anonymize it. The specific retention periods depend on the type of data and the purpose of processing.
Your Data Protection Rights
Under applicable data protection laws, you have the following rights regarding your personal data:
The right to access: You have the right to request access to the personal data we hold about you.
The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
The right to erasure: You have the right to request that we delete your personal data under certain conditions.
The right to restrict processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
The right to data portability: You have the right to receive the personal data concerning you in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
The right to object to processing: You have the right to object to our processing of your personal data in certain situations, particularly where processing is based on legitimate interests or for direct marketing.
The right to withdraw consent: Where we process your data based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.
To exercise any of these rights, please contact us using the details provided below.
Data Security
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, and destruction. However, no internet transmission or electronic storage method is completely secure, and we cannot guarantee absolute security.
Cookies and Similar Technologies
Our online platform may use cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and for marketing purposes. Cookies are small text files stored on your device. You can control cookies through your browser settings. Please refer to our Cookie Policy (if available separately) for more detailed information.
Links to Other Websites
Our online platform may contain links to third-party websites. This Privacy Policy applies only to our online platform. We are not responsible for the privacy practices or the content of other websites. We encourage you to read the privacy policies of any linked third-party site you visit.
Children's Privacy
Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16 without appropriate parental consent, we will take steps to delete that information.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy on our site. We encourage you to review this policy regularly.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us by writing to:
Studio Movimento Firenze
88 Viale Europa,
Florence, Tuscany,
50126, Italy.